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Small Business Website Design Charts and GraphsAs a small business owner, your website is your number one marketing asset.

We are living in a digital age. The American population spends an average of 23.6 hours online every week and they’re on their mobile devices for up to five hours per day.

Consumers expect businesses to have an online presence, including a website, and consider a business that doesn’t have a website to be less professional.

Small Business Website Stats and Facts:

  • 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
  • 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source:  HubSpot Marketing Statistics)
  • 30% of consumers won’t even consider a business that doesn’t have a website. (Source: Search Engine Land)

Considering this, however, you may be surprised to find:

  • 6 out of every 10 small businesses in 2018 don’t have a website for their business. (Source: Devrix)
  • 35% of small business owners feel that their business is too small for a website (Source: Top Digital).

Then, consider:

  • Sales for eCommerce in 2018 came in at $2.842 billion and topped $3.453 billion in 2019. (Source: vpnMentor)

Small Business Website Design ServicesIf you’re a service-based business and you don’t have a website or at least another form of online presence in 2020, then you’re missing out on a huge opportunity to find and acquire new customers.

Too many businesses fail because they don’t keep up with technology and trends. They get mentally stuck in the past and are convinced that what they did 20 years ago still works today. If that were true, we would all still be advertising in giant yellow books.

In this day and age, your business should be marketing itself with a clean, professional website that provides your website visitors with a pleasing, easy to navigate, user-friendly experience. Users of your website should be able to easily locate key information such as your contact info, pricing, and details on the products and/or services you provide. A few very important web design fundamentals that contribute to a wonderful user experience for your web visitors are:

  • Having your contact information such as phone number, a means of emailing you (form), hours of operation, and your address easily accessible and only one click away for your user at all times.
  • Pleasing aesthetics and layout of images, typography, negative space, proximity and other important graphic design elements that contribute to a positive, professional experience that positions your business at the forefront of your competition (more on this below).
  • A website that loads fast on all devices, e.g., desktop, tablet, and mobile.
  • A responsive website that conforms to your users’ devices, such as a smartphone, so text is large and legible, columns become stacked when real estate is low, images fill the width of smaller devices, etc.
– Up to 70% of web traffic happens on a mobile device. (Source: cioDive)

Small Business Website Design Mobile Device Responsive

– More than 40% of online transactions are now done on mobile (Google)

Small Business Website Design - Staying current with digital trendsYour website is an online version of your business and should reflect the professionalism and commitment to quality you stand for. Just like a brick-and-mortar store, you wouldn’t want a worn out, run-down or demolished building as the face of your business because people would have a hard time trusting your services, let alone walking in and spending money with you. You need to show that you care about your business by keeping things clean, tidy and organized.

– Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)

There needs to be a warm, welcoming face ready to answer any questions your store visitors may have.

Just the same, your website needs to be able to accomplish these things with ease so you can sell your services even when you’re working, relaxing, or sleeping. Your web visitors should be able to quickly find the answers to any questions they may have. Some of these questions might include pricing, availability, location, quality assurance, employee training and certification, specifics related to your industry such as equipment and/or safety protocols, or unique services you bring to the table that your competition falls short on. When it comes to your website, consider the following:

– 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
– 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. (Source: Iron Paper)

In summary, your small business website should be clean, modern, load fast, have legible text and images regardless of the device being used to access it, and answer most questions your users might have related to your business with ease.


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